ABOUT ALLISON Ullrich, The Founder

With over two decades transforming complex supply chains into strategic growth engines, I challenge conventional thinking and deliver measurable results.

My approach blends operational depth with contrarian strategy to unlock sustainable value — for both organizations and operator-leaders.

Your Guide to Smarter Decisions

I’m Allison Ullrich, founder of Potentiate OS, and I’m here to help you tackle the challenges in your career and business with practical, actionable advice. Whether you’re an individual professional or a growing business, my goal is to guide you toward measurable improvements and lasting success.

My Mission

With over 20 years of experience in supply chain and operations, I’ve dedicated my career to helping individuals and businesses achieve measurable improvements. My approach is hands-on, results-driven, and tailored to your unique challenges and goals.

Experience You Can Count On

PROVEN RESULTS

My approach has delivered consistent, measurable impact:

Expanded 3PL footprint by 200% while improving order-to-delivery speed by 47%.

Created operational systems driving 936%+ shipment growth over 14 months.

Increased fulfillment penetration by 277% and in-stock rates by 143%.

Exceeded gain-share targets by 109-113% for three consecutive quarters.

Reduced operational costs by 34% in 6 months while improving revenue recognition.

BEYOND BUSINESS

My relentless pursuit of excellence extends beyond supply chain:

Harvard MBA with entrepreneurship focus

Elected member of the Harvard Alumni Association Board of Directors

2x IRONMAN world-ranked competitor & ultramarathoner

Strategic advisor to emerging tech brands and D2C startups

Mentor to early-career and senior operators on long-term growth strategies

Tools to Help You Succeed

For Supply Chain Operators

  • Streamline systems to save time and reduce execution overload.

  • Make faster, smarter decisions with clear operational frameworks.

  • Build leadership skills that position you for high-impact roles.

For D2C Founders

  • Pinpoint inefficiencies and reduce costs without sacrificing growth.

  • Improve delivery speed and consistency through smarter inventory ops.

  • Equip your team with scalable systems that drive performance and trust.